Featured Projects By Hidayah Soft

Kausar    SEO, Web Design, wordpress development    

Hidayah Soft has very recently completed two more projects :

UTR Number

Foam Roller Reviews

8 Link building ideas for corporate websites

Kausar    Google, SEO     google juice, link building, SEO

If you need to promote your corporate website, you will find out that this is not an easy job. Self-promotion via forums or blog comments is often eliminated as SPAM and many website owners doesn’t like to link to your site because you offer a product or service. We all know that inbound links are important to get high-listed in search engines like Google. So what do you need to do to get links to your site? In this article we will suggest things which should work for most of the websites on the Internet. But first we need to change our mind:

To get inbound links you need content which is not just your product information or some sales page. Start creating content which is interesting for your target group AND related to your products.

What do you need?

• Beside your corporate website you need a blog. This blog might be a part of your website or if possible hosted on a second domain and IP address.
• You need to create unique and fresh content, related to your product and services. Hire a content writer if you can’t write the articles by yourself.
• You need time and maybe some money (more about the costs later)

Okay here are the natural link building ideas:

1. Write your blogs frequently
   If you have already a blog, I guess most of your articles are about your news, products and services. Keep writing them, but write also information which is “not about you”. For example if your product is Web Hosting, provide valuable information about how-to secure websites or give some other advice related to hosting or websites. If your articles are interesting even for non-customers, those people might write about on their own blog and will link to the source.
2. Write content for 3rd party websites
   Write articles on blogs, websites or networks like HubPages.com, EzineArticles.com or blogs which allow other authors to write for them. In these articles it’s possible to add also links to your site.
3. Promote all articles via social networks
   This one important, if you post your article-links to your twitter or facebook profile, more people will know about your blog and the chance is bigger that other people will blog about your article. Try also sites like Digg.com or delicious.
4. Get links from customers or partners
   Ask your customers and partners for a link from their website. Start with the partners where you buy products and services, they might give some link back because you’re a customer. For your own customers it’s more effective to offer something for free.
5. Offer freebies
   Provide in some of your own blog posts a free gadget, e-book or service. Freebies are always a welcome subject to write about. Be creative and you will get many free links!
6. Submit your press releases
   Write press releases about your most important news and submit them to press release submission services. There are many of them (check Google), try also paid services like PRWeb.com, this way you’re able to reach many people which might pick up your news and will write about (incl. link). If you can’t write a press release article by yourself, hire a copy-writer.
7. Ask for a product review
   Search related websites or blogs and ask the owner to review your product or service in exchange for a free product. Get this way a link and also some publicity (works great if your product is a service).
8. Create a second blog
   If you’re able to produce enough unique content or articles, start a second website or blog. Host this website on by different web-host and don’t link this site from your other sites. If  you keep this site “product neutral” you can even write about your competitors products and services. Build links from different sections to your site.

We didn’t mention here the reciprocal link exchange and paid links because those are against the Google webmaster guidelines. Exchanging links is not forbidden, but don’t have too much of them.

Do you know some nice link building techniques? Please share them below as a comment, thanks!

Reaching the top of Mount Google

Kausar    Google, SEO, Search Engine Optimization    

There are a lot of companies out there who like to lead people to believe that reaching the top of Google is a simple and easy process….it’s a lie. It is a long and drawn out process but one that is full of rewards and benefits once you have achieved it.

How much does it cost?

Organic SEO is not a cheap option when it is done properly. However, the increase in traffic and leads is unbelievable. Our business relies purely on word of mouth and lead generated through Google. We do no other outbound marketing, no adverts on the radio or in the press, yet we still have countless enquiries every single day. This is down to us being established and leads coming direct from organic search results from Google.

There are many techniques involved with organic SEO and I will not go into them all right now – that’s for another blog article. However, without doubt the most important ingredient is quality, relevant back links from third party sites.

Other important elements are a combination of good page titles, relevant text, compliant well structured code and online self promotion.

Thousands of companies will promise the earth and deliver nothing; your spam inbox is probably full of them!! The good companies out there don’t really shout about it much, they just do it. That’s what we wanted to do.

The Results?

We decided it was time to demonstrate what could be achieved with a well thought out strategy and a lot of hard work. We started our climb in January of last year, for the first 3 months not much happened and we didn’t climb up very high but the more we persevered, the higher we got. We had a few stumbles along the way, as others were noticing our presence and tried to fight us off but by the time June had come we where at the top. We had made it!

Search for ‘Web Design India’ and ‘Web Agency India’ at www.google.com and see who comes out on top.

Enquiries – we probably get on average three to six qualified enquiries a day from Google, along with a barrage of time wasters!

Should you wish to enquire about Organic SEO and have a realistic budget to achieve this, then please do not hesitate to contact us by our enquiry form or by giving us a call on 091 9906711256 or email us at hidayahsoft [at] gmail.com.